Just Eat Takeaway.com expanded its market to 7 other countries with the launch of gift cards in the Netherlands.
CHANNELS
My project involved creating and implementing physical and digital gift cards. For the physical gift cards, I designed the carrier, envelope, and packing slips. For the digital gift cards, I developed a suite of materials covering 11 different occasions, which included CRM and HTML templates. Additionally, I created a playbook for localizing our digital assets.
SCOPE OF THE ROLE
As the lead designer for this project, I was responsible for the concept, design, and desktop publishing of both print and digital materials. I oversaw all issues and deliverables and served as the main point of contact with third-party vendors when necessary. Throughout the project, I ensured that all materials were of the highest quality and met our clients' needs and expectations.
Year: October, 2023
The project is ongoing.