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I'm Joanna.

About me

With over a decade of experience across marketing and design, I turn brand guidelines into work that’s clear, engaging, and built to perform.

I’ve worked across digital, print, and UI, blending creativity with strategy and a solid dose of technical know-how. From campaigns and large-scale print to interfaces and design systems,
I care deeply about how things look and how they work.

I’m especially passionate about storytelling and user experience. To me, great design doesn’t just inform — it connects, resonates, and earns attention.

Experience

From impactful advertising to branding and UI design, I’ve worked across various industries, creating everything from high-converting campaigns to large-scale print projects.

My work includes:

  • Leading the design of Gift Cards across 7 markets, crafting both print and digital assets.

  • Launching the Fine Dining category within the Lieferando app, elevating the brand’s premium appeal.

  • Creating a 22-spread Food Trends Report that made waves in the Polish market.

  • Spearheading a Surinamese cuisine photoshoot, producing SEO-optimized visuals for landing pages.

  • Developing multilingual typography guidelines to improve communication accuracy.

  • Conceptualizing a board game to strengthen company culture and collaboration.

Skills

  • Visual & UI Design

  • Branding & Identity

  • Advertising & Marketing Campaigns

  • Print & Large-Scale Media

  • Typography & Layout

  • Storytelling & Concept Development

  • Design Review & Feedback – Evaluating designs with a critical eye to ensure clarity, consistency, and impact

  • Design Consultancy – Providing strategic guidance on branding, user experience, and creative direction

Tools

  • Design & Prototyping: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)

  • AI-Enhanced Creative Workflow: Generative AI for concept exploration, visual ideation, and art direction support — accelerating early-stage thinking while keeping creative control

  • Motion & Visual Experimentation: After Effects, AI-assisted image generation and iteration

  • Print & Production: Acrobat, large-scale & technical print setup

  • Web & Digital: Wix, Webflow

Contact

Drop me a line

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