I'm Joanna.
I design, solve problems, and build smarter creative workflows.
With over a decade of experience across marketing and design, I create visual solutions that help brands communicate clearly and connect with their audiences. I work across digital, print, and UI, combining creativity
with strategy and technical problem-solving.
From large-scale campaigns and design systems to AI-powered workflows and custom tools, I enjoy finding smarter ways to bring ideas to life. I believe great design is where creativity meets purpose. It should not only look good, but also make things clearer, easier, and more effective.
Experience
Throughout my career, I’ve worked on projects ranging from international marketing campaigns and large-scale print productions to digital products and design systems.
Some highlights:
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Led the visual development of Gift Cards across 7 international markets, creating scalable print and digital assets adapted for different audiences, languages, and formats.
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Designed and launched the Fine Dining category within the Lieferando app, creating a premium visual direction that strengthened the brand experience for high-value customers.
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Created a 22-page Food Trends Report for the Polish market, combining editorial design, data storytelling, and visual research. The report gained significant media attention and social engagement.
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Directed a Surinamese cuisine photoshoot, creating SEO-optimized visuals and content assets to support digital discovery and improve brand storytelling.
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Developed multilingual typography and localisation guidelines, improving consistency across markets and helping teams create accurate, scalable marketing materials.
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Built custom design tools and AI-assisted workflows to automate repetitive tasks, streamline production, and help creative teams work more efficiently.
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Designed large-scale OOH and DOOH campaigns across multiple markets, translating brand concepts into impactful real-world experiences.
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Created internal culture initiatives, including a custom board game, to strengthen collaboration and employee engagement.
Skills
Visual Design & Brand Systems
Brand identity, visual language, design systems, art direction, typography, layout, and creating consistent experiences across channels.
Marketing & Campaign Design
Integrated campaigns, digital advertising, social media, CRM assets, OOH/DOOH, and translating marketing goals into impactful visual solutions.
UI & Digital Experiences
Interface design, user experience thinking, responsive layouts, prototyping, and creating intuitive digital experiences.
Creative Strategy & Storytelling
Concept development, visual storytelling, creative direction, and turning complex ideas into clear, engaging communication.
Design Systems & Scalability
Building reusable components, guidelines, and workflows that improve consistency, efficiency, and collaboration across teams.
Creative Automation & AI Workflows
AI-assisted ideation, custom tools, automation workflows, and process improvements that reduce repetitive work and help teams create more efficiently.
Design Review & Consultancy
Providing creative feedback, improving design quality, and supporting teams with strategic guidance across branding, UX, and visual communication.
Tools
Design & Prototyping
Figma, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Procreate
AI & Automation
Generative AI tools, AI-assisted workflows, custom design tools, automation scripting
Digital Platforms
Wix, Webflow, HTML/CSS basics
Production
Print preparation, large-scale formats, technical production, localisation workflows