Food Trends Report 2023

Overview: The Food Trends Report is a thought leadership publication exploring evolving food behaviours, consumer habits, and industry trends in Poland. The goal was to position Just Eat Takeaway.com as a trusted expert in food culture and online delivery while creating a valuable resource for media, partners, and internal teams.

My Role: I was responsible for the editorial design and production of the Polish edition, transforming research and insights into a visually engaging report. My work included designing the 22-page publication, preparing print-ready files, adapting the digital version, and supporting the content structure with copy suggestions.

Challenges & Approach:The challenge was to transform a large volume of data and insights into a clear and engaging narrative that was easy to understand while still maintaining a strong brand presence. I aimed to achieve a balance between editorial storytelling, data visualization, and visual hierarchy to effectively guide readers through the report.

Impact: The report successfully supported JET’s PR and communication efforts, generating significant media attention in the Polish market.

Results:

* 84 media clippings, including 35 national and 49 regional publications
* 94M media reach
* 100 social media mentions with an estimated 735K+ reach

The project demonstrated how thoughtful editorial design can help transform insights into a powerful communication tool with measurable impact.