Social Design System & Playbook

Overview: To support the global launch of the 2025–2026 Food Trends Report, I designed a scalable social media system that enabled teams across markets to communicate insights consistently while adapting content for their local audiences.

My Role: I created the visual framework, modular asset system, and accompanying playbook, establishing clear design principles, layout rules, and best practices for producing engaging social content efficiently and consistently.

Challenges & Approach: The system needed to accommodate different content formats, markets, languages, and storytelling needs without compromising brand consistency. I developed flexible templates and clear guidelines that balanced creative freedom with a cohesive visual identity.

Impact: The result was a reusable design system that streamlined content creation, improved consistency across social channels, and gave local teams the confidence to create on-brand assets with greater speed and efficiency.