Moon NFT Marketplace

Overview: Moon is a digital art marketplace concept exploring how design can make the NFT experience more approachable, curated, and visually engaging. The goal was to create a distinctive brand and product experience that allows digital artwork to remain the focus while providing users with a seamless browsing and collecting experience.

My Role: I developed the visual identity, UI direction, and scalable design system for the Moon app. Starting from initial wireframes, I created a cohesive visual language, including typography, colour systems, components, and reusable UI patterns, then translated it into a high-fidelity prototype.

Challenges & Approach: The challenge was creating a visual identity that felt innovative within the NFT space while avoiding common design patterns that could make the experience feel overwhelming or inaccessible. I explored different visual directions before developing a cleaner, art-focused system designed to highlight the NFTs themselves.

Building the UI library was a key part of the process, ensuring the design could scale consistently across screens and future features.

Outcome: The final result was a complete brand and product system that connected visual identity, interface design, and usability. The project strengthened my approach to creating scalable design systems and demonstrated how thoughtful structure can support both creativity and product growth.