OOH Advertising

A selection of out-of-home advertising projects exploring how brands can become part of the urban landscape. From nightlife environments to large-scale city placements, these projects focus on creating impactful visual experiences that capture attention in real-world spaces.

My Role: I designed and adapted advertising concepts across multiple physical formats, translating brand identities into production-ready assets for OOH and DOOH environments. My work included campaign visuals, large-scale print materials, and adapting creative concepts to different placements and technical requirements.

Challenges & Approach: Designing for outdoor environments requires more than creating visually strong artwork. Each format comes with unique challenges, including scale, viewing distance, production limitations, and maintaining brand consistency across different touchpoints.

I focused on creating clear, impactful compositions that remained effective whether experienced on a city street, a digital screen, or a large-format placement.

Impact: These projects demonstrate my ability to bridge creative concepts with real-world execution, creating advertising experiences that are visually engaging, technically accurate, and designed to perform in dynamic environments.