Food Trends Report 2024

Overview
The Food Trends Report is a global thought leadership initiative that positions Eat Takeaway.com as an expert in food culture, online delivery, and changing consumer behaviours. Now in its fourth year, the report provides valuable insights for media, partners, and internal teams, supporting PR activities and business conversations across multiple markets.

My Role
As part of the 2024 edition, I focused on creating the report's digital experience by designing localised landing pages for Germany, the Netherlands, Bulgaria, and Switzerland. My role was to translate a global visual direction into flexible digital experiences that could adapt to different markets, audiences, and content needs.

Challenges & Approach
While the core structure of the report was consistent globally, each market had unique insights and storytelling requirements. I adapted layouts and visual solutions to highlight local data while maintaining a cohesive brand experience. This included solving localisation challenges across different languages and writing systems, including Cyrillic typography for Bulgaria and Swiss French adaptations.

Impact
The final landing pages helped bring regional food trends to life while creating a consistent experience across markets. The report became a valuable long-term asset, supporting media outreach, partner conversations, and internal teams throughout the year.